Lesson 4, Topic 1
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zaed tonmoy 11/22/2022
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It only takes about 50% of the words in a sentence to communicate 100% of the message. Basically, you can say the exact same thing using only half of the words. For example “I think I need some orange juice right now” vs. “I need orange juice.” See? But what does this all mean for your next speech or presentation?

In this lesson, we’re going to show you how to strategically place emphasis on keywords to help guide your audience’s understanding. By recognizing which words need to be emphasized, you’ll increase content retention and engagement.

The next time you write your speech or prepare for a presentation, remember to identify those keywords and phrases that you really want your audience to internalize. Then, practice emphasizing them.

Learning Reinforcements

Voice establishes a presence. Vocal variety establishes an executive presence.